Marco Besi

Consultant and Instructor in Artificial Intelligence, Business, and International Marketing

With a solid background as a Commercial and Marketing Director and 15 years of experience as a consultant and trainer, I help companies innovate their processes through artificial intelligence, digital marketing, and internationalization.

I support SMEs and large companies in defining commercial strategies and developing foreign markets, integrating the use of artificial intelligence to enhance the effectiveness of sales networks, improve the customer scouting process, and automate complex activities, combining advanced digital tools with established strategic approaches.

As an instructor, I bring my managerial experience into the classroom with a practical style, focused on real application: exercises, simulations, project work on concrete business cases.

I collaborate regularly with training organizations such as Forpin, Promos Italia, Accademia d’Impresa, WIFI, various Chambers of Commerce, and Confindustria, and I provide direct consulting services for manufacturing and service companies on internationalization projects and the use of AI in export processes.

I cover topics such as:

• Artificial Intelligence for marketing, sales, and customer care
• Internationalization
• Web marketing, inbound marketing, and social selling
• KPI, CRM, and sales techniques
• Negotiation, customer care, and post-sales

I am an Innovation Manager accredited by MISE, Expert in Internationalization for Unioncamere Lombardia.

My most requested courses:

• Artificial Intelligence for sales and foreign marketing
• LinkedIn and social selling for B2B
• Strategies and KPIs for internationalization
• Customer care and complaint management
• Inbound and content marketing for lead generation
• Negotiation and sales techniques