ADVANCED COURSE – DIGITAL MARKETING & STORYTELLING FOR FASHION

Digital strategies to tell, enhance, and promote fashion projects with authenticity and vision.

This advanced course is designed for those who want to strengthen their digital presence and communicate their fashion project coherently. The lessons alternate theory, strategy, and practice with the goal of building a strong visual and textual narrative.strong visual and textual narrative, createprofessional content, andposition themselves with personality in the digital world..

A path dedicated to fashion designers, stylists, artisans, content creators, fashion students, freelancers, and visual communication professionals.

PROGRAM

MODULE 1 – Storytelling and Creative Identity

• Analysis ofads, campaigns, and iconic fashion brands
• Introduction tonarrative archetypes in fashion marketing
• Building one's ownbrand identity personal: mission, tone of voice, style
• Strategic moodboardfor concepts, shooting, and channels
• Personal and professional storytelling: how to tell your story online and offline

MODULE 2 – Digital channels and advanced content

• Instagram, TikTok, Pinterest: differences, strategies, algorithms
• Advanced profile setup: bio, highlights, links, contacts
• Content creation:
  - Editorial and informative carousels
  - Professional fashion reels(script, editing, trends)
  - Visual photographic storytelling
• Complete editorial calendar: seasonality, columns, fashion events
•  Persuasive copywritingfor products, campaigns, and presentations

MODULE 3 – Tools, automation, and metrics

• Canva: presentations, brand kit, portfolio /Adobe Photoshop/InDesign: optional use for those with graphic skills
• Meta Business Suite & Creator Studio:
• - Schedule, publish, analyze
• - Reading and interpretation of theKPI metrics
•  Tools for content management
• Introduction to automation tools

MODULE 4 – Tone of voice, trends, and community

• Defining your owntone of voiceover time
• How to interceptfashion, aesthetic, and social trendswithout losing authenticity
• Study of thefashion buyer personas: tastes, languages, needs
• Professional community management:
• - DMs, requests, comments
• - Feedback and digital reputation
•  Online relationshipsthat create value: networking, collaboration, UGC

MODULE 5 – Portfolio, shooting, and final projects

Cross-sectional module: it develops throughout the duration of the course.

• Creation of your owndigital fashion portfolio, structured in sections:
• Biography and concept
• - Visual collection (shooting, sketches, collections, art direction)
• - Texts and storytelling of the projects
• - Layout with Canva or Adobe
• Guided basic shooting + guidelines for independent shooting
• Social content: reels, narrative carousel, and posts

Final project presentation:

• Creative review
• Simulated pitch to a client