EXPORT MANAGEMENT
PROGRAM
The course provides the essential tools to competently tackle an export project, with a cross-cutting approach that adaptsnot only to the fashion sector but to any production area.
You will learn to identify market potentials and select countries objectively, evaluate international competitors through an analytical matrix, and select traditional and digital sales channels.
You will acquire skills in budgeting, operational sales planning using Gantt charts, where we can utilize artificial intelligence, and monitoring results through KPIs.
Objectives
1. Identify and objectively assess market potentials, even with the help of artificial intelligence.
2. Choose the sales channels best suited to the company's needs, understanding the dynamics of both traditional and digital channels.
3. Develop realistic budget forecasts for sales and costs.
4. Use Gantt charts for effective marketing activity management.
5. Apply Key Performance Indicators (KPIs) to monitor and evaluate the results of the marketing plan.
Curriculum
The marketing plan
Identify market potentials
We objectively choose the commercial area to expand into
Competitor analysis
Once the area is chosen, I must compare myself with the existing competitors
Choosing sales channels
Traditional channels
The web
Develop forecasts and budgets
Sales and commercial cost budget
The ABC
The break-even point
The sales operational plan
Who does what and when
Control through KPIs
Which indicators to choose
Duration total 25 hours
Instructor Marco Besi