ADVANCED COURSE - METHODOLOGIES FOR FASHION COLLECTION DESIGN
All courses are delivered in LIVE mode, with live lessons and continuous interaction with the instructor, chosen from industry professionals.
PROGRAM
PHASE 1 – Advanced Research and Critical Analysis (Weeks 1–6)
Discussion: how a trend becomes a collection
PHASE 2 – Brand Identity and Creative Direction (Weeks 7–12)
- Definition of storytelling and visual narrative for the collection project
PHASE 3 – Concept Design and Creative Experimentation (Weeks 13–20)
- Construction of a concept book that gathers research, narrative, and visual experiments
PHASE 4 – Advanced Collection Design (Weeks 21–28)
- Progressive and collective review of projects in class
PHASE 5 – Project Work and Final Portfolio (Weeks 29–36)
- Preparation for external presentation (interviews, internships, competitions)
Course output
- Final presentation of the collection in front of the committee
Duration 180 hours total
Instructor: Flavia Fallico
At the end of the course, the participant will be able to:
- Conduct advanced research on fashion trends through professional sources, analyzing cultural, social, and market phenomena as design tools.
- Interpret the DNA of a brand and develop creative concepts consistent with its visual identity, target audience, and market positioning.
- Develop original creative directions by translating complex themes into structured and coherent collections from an aesthetic, functional, and commercial perspective.
- Apply advanced methodologies of research, storytelling, and concept design in the development of fashion projects.
- Build mood boards, concept boards, color palettes, and material folders according to professional criteria, developing an effective visual communication of the project.
- Plan and develop complete collections, defining their architecture, design coherence, and the relationship between concept, target, materials, colors, and product.
- Select materials, product lines, and design solutions based on the creative and commercial objectives of the collection.
- Draft collection books and professional technical sheets according to the operational standards of the fashion industry.
- Organize the design process following a structured work methodology, from initial research to the final presentation of the collection.
- Present, argue, and enhance the project through professional visual communication tools, portfolio, and pitching techniques, developing project autonomy and the ability to engage with companies, clients, and creative directors.
The course is structured according to a project methodology inspired by the collection development processes adopted by the style offices of fashion companies, with a professional approach that guides the student from advanced research to defining the creative direction, up to the design, presentation, and enhancement of the collection through tools and methodologies specific to the fashion sector.
