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BASIC COURSE – DIGITAL MARKETING AND STORYTELLING

Communicate yourself and your projects in the fashion world with simple, effective, and creative tools.

An introductory course designed for those who want to learn how to communicate their style, tell a fashion project, and build an authentic digital presence.

The lessons alternate theory and practice with the goal of:

  • understanding the logic and potential of the main digital channels
  • being able to tell your project with a coherent narrative
  • creating acomplete personal portfolio(visual, textual, strategic)
  • learning tocollect and organize contentto communicate consistently and originally


PROGRAM


MODULE 1 – Storytelling and Creative Identity

  • Analysis of ads and campaigns in the fashion sector
  • Introduction to brand archetypesarchetipi di brand
  • Definition of thepersonal brand identity
  • Creating your ownvisual moodboard

  

MODULE 2 – Digital channels and content

  • Profile setup and functions
  • Formats:carousels, reels, shoots, and fashion photos– when and how to use them
  • From collection to content:effective editorial plan
  • Copywriting for fashion: telling about garments, inspirations, and details

  

MODULE 3 – Tools and digital instruments

  • Canva: create graphics for Social Media
  • For those who already have graphic skills, advanced tools likeAdobe Photoshop / InDesigncan be used as an alternative to Canva(note: the software will not be taught, but it will be possible to apply the strategies learned)
  • Introduction toMeta Business Suite: publishing, scheduling, and content analysis
  • KPI and monitoring tools

  

MODULE 4 – Tone of voice, trends, and community

  • Who buys my style? Creating thefashion buyer personas
  •  How tointercept tastes and trendswithout losing authenticity
  • Management ofmessages, requests, and feedbackonline
  • Empathy and digital aesthetics: building authentic relationships with the community

  

MODULE 5 – Portfolio, shoots, and final projects

The module is transversal and will accompany the entire course.

  • Construction of thedigital fashion portfolio
    - Bio and personal concept
  • - Selection of works and photo shoot
  • - Descriptions and visual storytelling
  • - Layout
  • Social content:reel, carousel, post
  • Final presentationof the projects: creative review and advice on how to present to fairs, buyers or schools

Contact us for information


Duration50 total hours


At the end of the course, the participant will be able to:
Design and manage the digital communication of a fashion project Use social media and digital tools strategically and consciously Create effective, authentic, and coherent content with their own identity. Create a complete digital portfolio, presentable to buyers, schools, or companies.