PROGRAM

MODULE 1

• INTRODUCTION TO THE FASHION SYSTEM

• THE PROFESSION OF THE STYLIST

• EVOLUTION OF CLOTHING STYLES

• HISTORY OF FASHION ICONS

MODULE 2

• COLOR ANALYSIS AND COLOR PSYCHOLOGY

• BODY AND FACE MORPHOLOGY

• FITTING AND TEXTILE COMMUNICATION

• HAIRSTYLING AND MAKEUP HISTORY

• IMAGE BUILDING

• STYLING TECHNIQUES AND DRESS CODING

MODULE 3

• BASIC GRAPHICS AND DIGITAL NARRATIVE

• COOL HUNTING AND STUDY OF MARKET TRENDS

• STUDY OF THE RUNWAY AND BACKSTAGE

• CREATION OF MOODBOARD AND WARDROBE CAPSULE DESIGN

• FASHION VISUAL STORYTELLING AND BRAND IDENTITY

• STRATEGIES FOR VISUAL MARKETING AND PURCHASING PSYCHOLOGY

• ART AND CREATIVE DIRECTION

MODULE 4

• PROFESSIONAL FIGURE OF THE FASHION EDITOR

• CULTURE OF FASHION JOURNALISM

• ANALYSIS AND STRUCTURE OF THE FASHION MAGAZINE

• FASHION PHOTOGRAPHY

• EDITORIAL STYLING: SHOOTING, EDITING AND PRODUCTION

• WORKSHOP AND PROFESSIONAL PORTFOLIO PRESENTATION

Module 1: Fundamentals of the Fashion System

The first module introduces students to the fashion system, providing an overview of the stylist profession. It analyzes the evolution of clothing styles and delves into the history of fashion icons, offering a comprehensive picture of the cultural and stylistic references that have marked the industry.

Module 2: Techniques of Styling and Image Construction

In the second module, the principles of color harmony and color psychology are addressed, which are fundamental for creating harmonious combinations. The morphology of the body and face, the

fitting, and textile communication are studied. The course also includes a deep dive into the history of hairstyling and makeup, putting into practice styling techniques and dress coding up to the construction of personal image.

Module 3: Visual Storytelling and Marketing

The third module explores basic graphic tools and digital storytelling, introducing cool hunting and the study of market trends. The structure of a fashion show is analyzed,

discovering all the work done behind the scenes of a backstage. Students learn to create mood boards and design wardrobe capsules. The fashion visual

storytelling and brand identity are explored, along with visual marketing strategies and the psychology of purchasing, with references to art direction and the importance of creative direction.

Module 4: Fashion Journalism and Professional Portfolio

The last module is dedicated to the culture of fashion journalism, analyzing the structure and the

content of fashion magazines. By delving into fashion photography techniques, editorial styling is addressed through shooting, editing, and production. The module concludes with practical workshops and the presentation of the professional portfolio, thus preparing for entry into the job market.