IMAGE CONSULTING COURSE

Objective: The Image Consulting course provides theoretical and practical skills to analyze, build, and enhance personal image in a way that is consistent with the individual's identity, physical characteristics, and communication goals.
Through a structured method, the student learns to read the image as a language: a set of visual choices (colors, lines, proportions, materials, and style) capable of influencing perception, presence, and confidence.
The course addresses the main tools of consulting, including color analysis, body shape analysis, study of facial morphology, personal style, functional wardrobe, and construction of looks suitable for different contexts (everyday, work, events). The goal is to train a figure capable of guiding people in an authentic enhancement journey, based on awareness, aesthetics, listening, and strategy.

PROGRAM

MODULE 1
Fundamentals of Image and Visual Communication
8 hours
Contents:
 image as language
 visual perception
 first impression
 image and identity
 aesthetic codes
 relationship between image and social context
Exercises:
 analysis of public images
 critical reading of outfits
MODULE 2(this module can also be taken separately for those who want to expand their
cultural background or enrich their studies in fashion/history of fashion and costume)
Psychology of Fashion and Identity
20 hours
Contents:
 psychological meaning of clothing
 fashion and personal identity
 clothing as a social construct
 style and self-perception
 relationship between clothing and self-esteem
 customer behavior in consulting
Exercises:
 analysis of personal style
 simulated client interview
MODULE 3
Color Theory and Color Analysis
10 hours
Contents:
 color theory
 color temperature
 contrast
 intensity
 color palettes
 seasonal color analysis
Workshop:
 color analysis
 palette construction
MODULE 4
Figure Analysis
16 hours

Contents:

 body proportions

 body shapes

 lines and volumes

 silhouette

 optical illusions

 fabrics and visual weight

Workshop:

 figure analysis

 outfit construction

MODULE 5

Facial Morphology

10 hours

Contents:

 face shapes

 necklines

 jewelry

 glasses

 accessories and proportions

Workshop:

 face analysis

 accessory selection

MODULE 6

Personal Style

6 hours

Contents:

 defining style

 style archetypes

 aesthetic identity

 signature elements

Workshop:

 building personal style

MODULE 7

Functional Wardrobe

10 hours

Contents:

 wardrobe analysis

 capsule wardrobe

 shopping strategy

 outfit planning

Workshop:

 capsule construction

MODULE 8

Professional Consulting Method

10 hours

Contents:

 consulting structure

 client briefing

 analysis

 proposal

 consulting dossier

Exercises:

 consulting simulations

MODULE 9

Professional styling

10 hours

Contents:

 event styling

 shooting styling

 editorial styling

 styling for professionals

Workshop:

 look design

MODULE 10

Communication and professional image

10 hours

Contents:

 personal branding

 image in the workplace

 visual communication

 image on social media

MODULE 11

Personal shopping and advanced consulting

4 hours

Contents:

 shopping accompaniment

 budget management

 selection of garments

 building the client's wardrobe

Final project work

10 hours

Implementation of a complete consultation:

 client analysis

 color palette

 figure analysis

 style proposal

 consulting dossier

Duration 124total hours
Instructor Erika Mazzola

At the end of the course, the participant will be able to:

 conduct complete image consultations
 analyze color, proportions, and style
 design functional wardrobes
 accompany the client in building their visual identity
 work in consulting, fashion, styling, and events